For my undergraduate capstone course, we were grouped into teams and assigned real-world clients to create advertising and strategy for them. As one of the art directors on a team assigned to the Hardshore Distilling Company, I was tasked with designing our advertisements and presentation materials.
Midterm Presentation (Selected Slides)
Our midterm presentation was all about strategy. We conducted a situation analysis and looked at Hardshore's competitors in order to guide us in the second half of the semester. I took the lead in designing the infographics in the selected slides below.
Final Presentation (Selected Slides)
Our final presentation took on our proposed advertising for Hardshore. We looked at how to advertise to our target audience through print media and promotional products. While my teammates took the lead on the advertising concepts, I was responsible for designing the ads and promotional products (which can be seen below).
Magazine Ads
Promotional Materials
