![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/dda65fd2-c8e6-4c16-a90d-6eb09723d56c_rw_3840.png?h=609ca04b57f2fbf9a38b3b4d7334728e)
For this project, I designed a logo system for an environment/climate change-focused newsletter. I started with the client's ideas of using a blackletter typeface and incorporating a globe in the design.
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/80c82703-aedc-4682-8ccb-ca1c06f2f3d4_rw_3840.png?h=3f20d7f5e827a83bb150f9f35f8e2ab2)
I then realized this wasn't really working, and that I wanted to add a more personalized feel to the text, so I brought the text into Procreate and traced it in many different ways.
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/4e592ad3-6613-444d-8ef7-9382de682786_rw_3840.png?h=f49194e61bedf5a62790b7ab9c872c3c)
After talking with the client and selecting a version of the text to move forward with, I cleaned it up before moving on to adding a globe.
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/1d0c85d9-8903-4b0d-8e6f-f8f6ef6ff5bb_rw_3840.png?h=acf731e82b5a1c1a59f1f61f637042e3)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/776ca54a-28b8-4f19-a32a-6497c0a8f828_rw_3840.png?h=e9e9b5b912c4170f0c79ef43802d7497)
I then drew many different versions of globes (and globes on fire) while in conversation with the client.
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/76763926-c5be-4c98-903f-eff34e3ff516_rw_3840.png?h=d4a500a324e848dffacd209b8617e989)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/ee3e81be-5b1e-4d39-9df0-2d19f13f539c_rw_3840.png?h=182a97ee179cbd08684cbe930b62f50e)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/67e97735-9763-4436-a476-63ff058d0def_rw_3840.png?h=6c0d2c77f0ffdb423704c72b4ac09200)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/ad8171bb-3df7-4ec3-a068-534c7295fc01_rw_3840.png?h=13931b26434b5951f71dce9ab9666eaa)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/df64fc28-88a0-498a-acc0-008651060f9e_rw_3840.png?h=423dc73f8145c32d145e832a33f48078)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/997ae5dc-df1d-428b-8526-dcea63f531d3_rw_3840.png?h=bb7232c8e2eddcef1805947d0f490ef1)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/4c3f0e17-fbb3-407d-9c78-c2d2ac05eb7a_rw_3840.png?h=4de3701eeb646543e95af9ebb825cddd)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/18ebf29d-542c-4a1a-99dc-4a368f76e391_rw_3840.png?h=b9e72d1b50b81bb586edbd5f0b77d1c7)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/83715143-297a-49ec-ae30-4f20e38556b1_rw_3840.png?h=7c92eb15f844ddba66fcbff4176c5be4)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/c0c6d5d4-e451-4695-86ed-2614e850d1bd_rw_3840.png?h=ecd268b070dfbda96622a0c989edfb7e)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/0fd74cab-d1ee-4af8-9652-3f0d37af07b9_rw_3840.png?h=24371df4fc378aa0d4a8149ad8603c53)
Then I placed each globe into the text-based logo.
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/bf3ce61a-14c6-4549-ad10-5c113596eac2_rw_3840.png?h=326a692b8a5f6641d8e249436d03cd8e)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/01da5fb6-5caf-4703-bd59-84b4a5477731_rw_3840.png?h=0934e0968e8398fd2cd73fe85001f4b7)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/47f1dfb9-3e33-46af-8a16-b436dfc11390_rw_3840.png?h=ad244401f4284652e61754023fee3035)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/e327de22-6e45-4e83-972d-fb71b82083de_rw_3840.png?h=8cb5ee893bea5594e71810c05528314f)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/45afc373-8d3c-4732-894a-8f6866d74ead_rw_3840.png?h=678b41f5ceb5dc406c8c3d45df17f04b)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/57b55792-6ad9-4857-b641-20757a10b4e3_rw_3840.png?h=ec50b0bcedd39c144f6be069b357661e)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/08542400-5c91-4a41-851f-56985c53b25a_rw_3840.png?h=095403af149530d6011f58fb2c991fc0)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/f7e05e05-9b28-41b4-99ff-9b80ce035422_rw_3840.png?h=6fcf8880ccad6c6e0117bec1176c5ced)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/65ace46a-5685-4106-8353-3f8218b2c215_rw_3840.png?h=51c24ddd541a7aef870f2e8946255e3d)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/2cc34654-1bed-4c7a-834d-07fc15c84da0_rw_3840.png?h=30d6b904a93dc323f2136c799723be0d)
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/710f74f9-4596-4b7b-bc98-6182e634175c_rw_3840.png?h=877d0926455a8cf2910ada2677c249c2)
Lastly, the client selected the final logo.
![](https://cdn.myportfolio.com/8fb12566-1f01-424d-9f6d-6488fa3be556/371bb4b7-249b-4c39-9443-4cd63d6d25df_rw_3840.png?h=6c17ed61849cb4fb1b397d3454eb2a97)